Master's Degree in Sports Management


Am I qualified to get into an online sports management master’s program?






2+ Letters

At least two letters of recommendation from professors or former employers

Writing Samples

Brief Statement

A brief statement of intent regarding your degree program timetable and career aspirations


Graduate Management Admission Test

The GMAT is a commonly required entrance examination for MSSM programs.

  • Average Score: 560

Some sports management programs will accept the GRE in place of the GMAT. The average score of applicants for sports management programs is not reported by ETS. Minimum scores vary by program.

Additional Requirements


Some schools require applicants to have already completed courses in statistics, accounting or business management.

Professional experience

Some schools prefer applicants to have already worked in the sports management industry, whether as an employee or intern, prior to admission.

What undergraduate degrees do sports management master’s students typically hold?

  • Marketing
  • Communications
  • Finance
  • Accounting
  • Public Relations

What can I do to better my chances of getting into an online master’s program in sports management?

  • Take an internship with a professional sports team, regardless of whether it is at the minor or major level.
  • Shadow an active sports agent or correspond with one via email and phone.
  • Follow professional organizations like the North American Society for Sports Management (NASSM) or the Sport Marketing Association (SMA) to stay abreast of changes and current issues facing today’s sports management professionals.

Financial Aid

What scholarships and grants are available to online sports management master’s students?

  • Beat the GMAT Scholarship: Five to seven prospective business students, including MSSM students integrated into a school’s business branch, are chosen for this scholarship each year, winning a $250 voucher for taking the exam and free business school admissions counseling.
  • Dorothy Harris Endowed Scholarship: This $1,500 scholarship from the Women in Sports Foundation is for female graduate students looking to pursue full-time education in the area of sports administration, psychology, sociology, or another sports-related fields.
  • Future Female Sport Leader Scholarship: Given by the International Academy of Sports Science & Technology, this scholarship goes to pay for tuition for one female applicant to AISTS’ one-year master’s program; applicants must be from a developing country in Africa, Oceania or South America.
  • Aaron Seever Sales Scholarship: Given by Bulwark Pest Control, this scholarship is open to all graduate and undergraduates with an interest in sales, which would include MSSM students in a marketing track; the award is $500 and an iPad Mini.
  • Comcast Internship Scholarship: This need-based scholarship is for students enrolled in an MSSM program in one of several Philadelphia schools and who have been accepted to a Comcast internship.

Careers & Salary

Upon graduation from an online sports management master’s degree program, what skills will I have?

  • A clear understanding of the psychology and operations of sports marketing and franchising in the U.S.
  • A basis in the socioeconomic and historical origins of sport
  • The ability to make responsible budget decisions in a sports franchise environment
  • An understanding and commitment to ethical and professional standards in the sports industry
  • The confidence and ability to manage officials and athletes in high-paced, stressful environments

Once I’ve earned my online master’s in sports management, what will my job prospects look like?

  • Agents and Business Managers of Artists, Performers, and Athletes

    • Annual Mean Wage

    • Total Jobs, 2013

    • Total Jobs, 2022

    • Job Outlook, 2013-22

    • State with Higest Pay

      California — $127,930
    • City with Highest Pay

      Los Angeles-Long Beach-Glendale, CA — $131,540
    • State with Highest Job Concentration

      California — $127,930
    • City with Highest Job Concentration

      Los Angeles-Long Beach-Glendale, CA — $131,540
  • Recreation Worker

    • Annual Mean Wage

    • Total Jobs, 2013

    • Total Jobs, 2022

    • Job Outlook, 2013-22

    • State with Higest Pay

      Alaska — $37,170
    • City with Highest Pay

      Vineland-Millville-Bridgeton, NJ — $35,300
    • State with Highest Job Concentration

      Vermont — $29,530
    • City with Highest Job Concentration

      Charlottesville, VA — $21,590
  • Coach or Scout

    • Annual Mean Wage

    • Total Jobs, 2013

    • Total Jobs, 2022

    • Job Outlook, 2013-22

    • State with Higest Pay

      Mississippi — $51,760
    • City with Highest Pay

      Athens-Clarke County, GA — $97,960
    • State with Highest Job Concentration

      Vermont — $30,650
    • City with Highest Job Concentration

      Great Falls, MT — $25,900
  • Marketing Manager

    • Annual Mean Wage

    • Total Jobs, 2013

    • Total Jobs, 2022

    • Job Outlook, 2013-22

    • State with Higest Pay

      New York — $172,800
    • City with Highest Pay

      San Jose-Sunnyvale-Santa Clara, CA — $183,790
    • State with Highest Job Concentration

      Connecticut — $135,100
    • City with Highest Job Concentration

      Bridgeport-Stamford-Norwalk, CT — $151,090

Source: Occupational Outlook Handbook and Occupational Employment Statistics, Bureau of Labor and Statistics; Collected July 2014

* Highest concentration of jobs refers to the location with the highest number of jobs (by field) for every thousand jobs. Average annual wage is then identified for the career in each location.


What are some of the most important publications in the sports management field today?

  • NASSM Journal of Sport Management: This research journal is one of the preeminent publications in the field, covering a wide range of areas related to athletic management and theory.
  • Sport Management Review: Published on behalf of the Sport Management Association of Australia and New Zealand, this publication provides an international forum for reviewing industry research.
  • International Journal of Sport Management: This quarterly publication is published by the American Press and is meant to provide a mix of articles both professional and conversational in scope.
  • SportsBusiness Daily: A conversational magazine, this publication covers current news in the sporting world and provides clear and straightforward analysis of industry happenings.

What RSS feeds related to sports management are worth subscribing to?

  • Sport Management Review: This feed collects the latest news related to the research review journal, allowing users to stay up to date on industry trends and findings.
  • SportsBusiness Daily: The RSS feed from this trade magazine allows users to track worldwide news as it relates to athletics and sports management.
  • Sports Illustrated: The well-known magazine has over a dozen RSS feeds to choose from.
  • CBS Sports: A sports site with a large selection of RSS feeds, CBS allows users to focus on a particular area of athletics.
  • Sports Agent Blog: This feed is directed at those who work in sports agencies or as athletic representatives, providing news both on scores and games as well as management topics.


  1. No schools matching your criteria
Search Our Database Sports Management Programs Available