Master's Degree in Marketing

Requirements

Am I qualified to get into an online marketing master’s program?

Degree

Bachelor's

Transcripts

Undergraduate

Recommendations

2+ Letters

At least two letters of recommendation from professors or former employers

Writing Samples

Brief Statement

A brief statement of intent regarding your degree program timetable and career aspirations

Tests

Graduate Management Admission Test

The GMAT is the standard entrance examination for most marketing programs, including those nested in an MBA track.

GRE

As reported by The Princeton Review, a growing number of business schools now accept a GRE score in lieu of a GMAT score.

  • Average Score:
    • 150 Verbal
    • 150 Quantitative
    • 3.6 Analytical Writing

Additional Requirements

Prerequisite Courses

Some schools require applicants to have completed courses covering introductory calculus, accounting and statistics.

What undergraduate degrees do master’s students typically hold?

  • Marketing
  • Political Science
  • Communication
  • Advertising
  • Business

What can I do to better my chances of getting into an online master’s program in marketing?

  • Develop your interests and knowledge of a specific area of marketing by gaining work or internship experience with firms and specialists.
  • Build a digital portfolio related to your interest. These can include projects you’ve contributed to at work or in school. Consider using website or blogger software like Dreamweaver, Blogger or WordPress. Work should be related to the creation and analysis of commercial marketing campaigns, target audience marketing or design projects.
  • Stay up-to-date with current trends by following major advertising agencies, publications and bloggers on Twitter.

Financial Aid

What scholarships and grants are available to online marketing master’s students?

  • Thurmond Woodard/Dell/UNCF Corporate Scholars Program 201: This $5,000 scholarship is offered by DELL and UNCF for students in marketing, business and a number of other similar fields.
  • The LaGant Foundation: This $5,000 scholarship is offered to graduate students of African American/Black, Asian American/Pacific Islander, Hispanic/Latino or Native American/American Indian descent enrolled in a marketing, advertising or PR program.
  • Ron Garikes Student Scholarship: This $2,500 scholarship, awarded by the Society for Marketing Professional Services, is available to graduate students who plan a career in professional services marketing in architecture, construction or engineering.
  • Don Kuhn Fund For Research and Education: Marketing Edge offers a variety of research grants, scholarships and fellowships to participate in the DMA’s Nonprofit Federation seminars and conferences.
  • Cause Populi Marketing Services Grant for Nonprofits: Cause Populi provides a grant of up to $50,000 for qualifying nonprofits in need of marketing outreach programs. Funds are not offered in specified amounts, but rather matched according to an NP’s cash-value donations. This award is intended for marketing and communications services only, it can not be applied to administrative functions.

Careers & Salary

Upon graduation from an online marketing master’s degree program, what skills will I have?

  • A firm understanding of how to use consumer research and data in business decisions
  • The ability to develop strategies that grasp the global nature of the modern marketplace
  • The ability to employ marketing, PR, and advertising techniques to create communication plans with measurable results

Once I’ve earned my online master’s in marketing, what will my job prospects look like?

  • Advertising and Promotions Manager

    • Annual Mean Wage

      $112,870
    • Total Jobs, 2013

      28,530
    • Total Jobs, 2022

      31,954
    • Job Outlook, 2013-22

      +12%
    • State with Higest Pay

      New York — $160,660
    • City with Highest Pay

      Philadelphia, PA Metropolitan Division — $167,940
    • State with Highest Job Concentration

      New York — $160,660
    • City with Highest Job Concentration

      New York-White Plains-Wayne, NY-NJ Metropolitan Division — $166,140
  • Marketing Manager

    • Annual Mean Wage

      $133,700
    • Total Jobs, 2013

      174,010
    • Total Jobs, 2022

      194,891
    • Job Outlook, 2013-22

      +12%
    • State with Higest Pay

      New York — $172,800
    • City with Highest Pay

      San Jose-Sunnyvale-Santa Clara, CA — $183,790
    • State with Highest Job Concentration

      Connecticut — $135,100
    • City with Highest Job Concentration

      Bridgeport-Stamford-Norwalk, CT — $151,090
  • Market Research Analyst

    • Annual Mean Wage

      $67,780
    • Total Jobs, 2013

      415,700
    • Total Jobs, 2022

      548,724
    • Job Outlook, 2013-22

      +32%
    • State with Higest Pay

      Washington — $78,920
    • City with Highest Pay

      San Jose-Sunnyvale-Santa Clara, CA — $103,200
    • State with Highest Job Concentration

      Vermont — $55,170
    • City with Highest Job Concentration

      San Francisco-San Mateo-Redwood City, CA Metropolitan Division — $86,720

Source: Occupational Outlook Handbook and Occupational Employment Statistics, Bureau of Labor and Statistics; Collected July 2014

* Highest concentration of jobs refers to the location with the highest number of jobs (by field) for every thousand jobs. Average annual wage is then identified for the career in each location.

Resources

What are some of the most important publications in the field today?

  • Marketer: This bimonthly publication includes contributions from respected industry professionals and articles on industry issues, trends and business practices.
  • Journal of Marketing Research: This journal is a publication of the American Marketing Association and focuses on research findings and new studies.
  • Advertising Age: Advertising Age publishes analysis of marketing tips and news in the industry.
  • Inc. Magazine: A publication that features a wide variety of tips, trend analyses and news.
  • Marketing News: The American Marketing Association provides this resource to those looking for B2B, research and sales information in the marketing profession.

What RSS feeds related to marketing are worth subscribing to?

  • It’s All About the Revenue: This RSS feed includes tips for marketers and analysis of trends in the industry.
  • Marketing Pilgrim: This site’s RSS features discussion of events that can affect professionals in the interactive field.
  • MarketingExperiments: The MarketingExperiments blog offers a slew of tips for aspiring professionals.
  • OnlineMarketing: A site that collects RSS content that dissects trends and news on the web and offers tips and advice for professionals.
  • GetElastic Ecommerce: GetElastic features tips and tricks to attract customers, explains methods and dissects trends and news.

Programs

  1. American InterContinental University-Online

    19 Master’s Programs Available
  2. Aspen University

    36 Master’s Programs Available

    Address & Contact Info

    • 720 S Colorado Blvd Ste 1150N
    • Denver, CO
    • (800) 441-4746

    Campus Info

    • School Type: Primarily Online
    • Campus Setting: Suburb: Large
    • Student Population: 2,058
    • Number of Masters Degrees Awarded Each Year: 398

    Master’s Programs Available

  3. Ball State University

    20 Master’s Programs Available
  4. Bellevue University

    27 Master’s Programs Available
  5. Benedictine University

    11 Master’s Programs Available
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